Hello. We're HARDWIRE.

We're an independent, fully integrated communications agency, based in Melbourne.

Working with corporate brands since 1990, HARDWIRE are experts in driving and nurturing engagement, most notably in marketplaces where apathy and complexity reign.

HARDWIRE's core offering includes strategy, technology and design services.

About

FINANCIAL SERVICE

Having called upon more than 5 million hard working Australian’s, from all walks of life, to improve their retirement outlook, we’ve uncovered the best ways to serve content to Australian audiences, from Gen Z through to Seniors.

 

WOMEN

Marketing to women comes naturally when day-in and day-out you’re championing intolerances affecting women’s retirement, driving up memberships of women-only gyms, delivering breast health education and promoting brazilian waxing.

 

B2B

Every industry has it’s own language and complexities. Whether we’re working on internal or external communications, direct or broadcast campaigns, our expertise in simplifying complexity is our key to resonating with customers inside your industry.

EDUCATION

Working on categories where apathy and complexity reign, educating customers and members is a critical key to our success. We develop campaigns purposely designed to nurture audiences through the customer journey, fostering reciprocated loyalty.

DIRECT MARKETING

For over 27 years we’ve been developing direct marketing campaigns, for many of Australia’s biggest brands. We’ve won a whole host of awards too – most recently an AIST Best B2B campaign for our client HESTA. It’s the new way to cut-through clutter!

Internal comms

For corporate brands, we work just as much on our client’s internal communications, as we do their external communications. From desk reminders, presentations and brand books, to the installation and back-end operations of digital billboards in the office space – we do it all.

Automation

Discover what each contact wants and deliver the most effective message to convert them from visitors, to leads, to customers, to advocates.

Advertising

Employing mobile-first thinking, we work across all channels and mediums – social, display, outdoor, print, radio, television. Always delivering the right message, at the right time, & in the right place.

We've worked with around
0
different clients.

Services

Because we specialise in categories where ‘technical’ and ‘regulated’ is the norm, we’re experts at simplifying complexity. Whatever your requirement, our talent is in creating strategically informed, data-driven communications that avoids the jargon and drives engagement.

Strategy

  • Product positioning and messaging
  • Marketing and communication planning
  • Acquisition and retention planning
  • Automated marketing (triggered communication) planning
  • Campaign measurement and reporting
  • Competitor audits
  • Business case development

Brand

  • Naming
  • Visual identity
  • Brand architecture
  • Brand guidelines, tool kits, icons
  • Brand strategy and development
  • Brand story, positioning & messaging

Advertising

  • Concept development
  • Integrated creative solutions
  • Brand & tactical campaigns
  • Single & multichannel campaigns
  • Broadcast, outdoor, print media
  • Social & digital: HTML, animated, interactive, rich media, Adwords

Direct & Digital Marketing

  • Email marketing
  • SMS marketing
  • Social marketing
  • Direct mail marketing
  • Digital display remarketing
  • Landing pages & microsites
  • Web development: front-end & CMS
  • Digital content: video, corporate, social, animation
  • Mobile apps & digital cards
  • Data analytics reporting
  • Cloud hosting & security

Digital Media

  • Search
  • Programmatic
  • Premium
  • Social media
  • Planning, booking, buying, reporting & analysis

Corporate Communication

  • Collateral: brochures, flyers, forms (interactive)
  • Reports: Annual reports, Product Disclosure Statements (PDS)
  • Print media: press, magazine, newsletters
  • Digital media: animations, video content
  • Internal comms: presentations, intranet & social enterprise
  • Signage, banners, posters, trade stands
  • Conference & promotional material

Insanity is doing the same thing over and over again, but expecting different results - Albert Einstein.

Around
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jobs completed since 2015. Successfully.

WTF is low engagement?

We say low engagement categories are those whose customers have limited contact and minimal exposure with a brand, even if they've been with their provider for a number of years. Think superannuation, insurance and utilities.

We understand no-one likes to believe their product or service is 'low engagement', but low engagement doesn't mean low relevance or low importance. It's just about acknowledging that customers or prospects will only think about you when they need to.

The devs have written over
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lines of code in the last 4 years

Test & Learn is an approach that's so hot right now, but with our heritage steeped in direct marketing, it's one we've been practicing for decades.

Ads we've made have been clicked on
0
times since 2013

Team

JOHN

BRANDON

IAN

ANDY

OPERATIONS STRATEGY CREATIVE
Managemen Team

John Kilgour

Managing Director

As Managing Director of HARDWIRE, John’s the one man who has seen the business go from strength to strength since starting it in 1990. John’s successful management and business acumen has resulted in the group being in business for over 25 years.

LinkedIn

Andy Harrison

Managing Partner / Creative

Andy came to HARDWIRE in 2000 with broad advertising experience, having worked as an Art Director in some of Australia’s best agencies. And he’s no stranger to winning. On his mantelpiece you’ll find ADMAs, ECHOs, MADCs and Golden Stylus awards.

LinkedIn

Brandon Clark

Managing Partner / Strategy

With over 15 years spent working with brands in low engagement categories, Brandon has a keen interest and flair for developing marketing strategies to engage disengaged customers/members/partners, leading to greater retention and acquisition results.

LinkedIn

Ian Ross

Managing Partner / Technology

A digital leader with over 15 years experience, Ian provides digital leadership to the agency through constant innovation and quality improvement. With a background in TV & radio, he was among the first cohort of individuals to make the transition from traditional media to digital.

LinkedIn

Sadly, we've only got
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foosball table

Get in touch

03 8627 5555


HARDWIRE
Level 2, 517 Flinders Lane,
Melbourne, VIC, 3000

Thank you for your enquiry.